Posted by: the3rdi | June 8, 2010

Women’s Aid is launching its ‘Real Man’ campaign

In July’s edition of Cosmopolitan magazine (available from 10th June), national
domestic violence charity Women’s Aid is launching its ‘Real Man’ campaign
encouraging men to become part of the solution to ending violence against women.
The campaign, created by leading communications agency Grey London, features a
range of images featuring Women’s Aid Ambassador Will Young, Duncan Bannatyne
OBE, actor Ricky Whittle, TV presenter Gethin Jones, Huey Morgan from the Fun
Lovin’ Criminals and Harlequins and England rugby Internationals Danny Care and
Ugo Monye.   The campaign also features Midsomer Murders’ actor John Nettles,
Soccer AM presenter Max Rushden, chef Tom Aikens, actor Max Beesley  and Magic
FM’s Neil Fox. As part of the campaign the ‘Real Men’ pose with props to
challenge the stereotype of what a ‘Real Man’ is – with the message that Real
Men aren’t violent or abusive towards women.
The images of the men, which will be used as adverts for the wider campaign,
feature ‘Real Man’ t-shirts designed by Henry Holland.  The ‘Real Man’ campaign
t-shirts will be exclusively available from Debenhams, throughout June for £10.
T-shirts with the slogan ‘I’m a fan of a real man’ are available for women.
The campaign, which is set to run throughout 2010, is being launched to coincide
with the beginning of the World Cup. Research has shown that big sporting events
such as the World Cup can result in increased rates of domestic violence. During
the 2006 World Cup, reports of domestic abuse increased by nearly a third (30%)
on England match days.
Nicola Harwin CBE, Chief Executive of Women’s Aid said:
“We are delighted to be able to launch our ‘Real Man’ campaign that sends out
the clear message that a ‘Real Man’ would never be abusive or violent towards a
partner.   Women’s Aid wants to engage with men, the majority of whom are not
perpetrators of violence against women, to support our work to end violence
against women and children and to actively refuse to tolerate any form of this
We are so grateful to the men involved for donating their time and energy to our
campaign. We know that during big sporting events such as the World Cup there
can be a rise in incidents of domestic violence, so now is a very relevant time
to raise awareness. We hope that this campaign will reach out to both men and
women to send out the clear message that domestic violence is never acceptable.”
Women’s Aid Ambassador Will Young said:
“I have been working with Women’s Aid since 2003 when I became the charity’s
first Ambassador, and am so pleased to be able to be a part of the ‘Real Man’
campaign against domestic violence. I studied domestic violence at university
and feel passionately that we need to raise awareness of violence against women
and children and refuse to ignore it. Just by speaking out against domestic
violence and being supportive of those directly affected we can all make a
positive difference.”
Duncan Bannatyne OBE said:
“I wanted to take part in the Women’s Aid Real Man campaign because domestic
violence affects so many women and children during their lifetime and I think it
is important to stand up against what is often a hidden crime.”

“Cosmopolitan has a long history of campaigning against domestic violence,”
said Louise Court, Editor of Cosmopolitan. “When we heard the shocking
statistics of the increased levels of domestic abuse around big sporting events
such as the World Cup, we just had to get involved. The World Cup should be
something everyone can enjoy. The start of an England game shouldn’t signal a
feeling of total fear in some women who, whether England win or lose, know they
will be subjected to physical and verbal violence from the men in their lives.
More needs to be done to raise awareness of abusive relationships and the
fantastic work that Women’s Aid does in supporting the many victims of this
crime. The ‘Real Man’ campaign does exactly this by challenging the visual
clichés of what it means to be a masculine man. We’re proud to help spread the
message that a ‘Real Man’ would never abuse women and domestic violence is never

Ruth Attridge, Spokesperson for Debenhams said:
“We’re proud to announce the launch of the ‘Real Man’ t-shirts, designed by
Henry Holland and sold to raise awareness and funds for the vital work of
Women’s Aid. We are sure both our male and female customers will rush to pick up
these tees and make a joint stand against domestic violence.”

If you or a friend are experiencing abuse in a relationship, you can go to the
Survivor’s Handbook at <> or
call the National Domestic Violence Helpline (run in partnership between Women’s
Aid and Refuge) on 0808 2000 247.


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