Posted by: the3rdi | February 8, 2011

Womans Hour and Women in Business

Tomorrow Woman’s Hour on Radio 4 launches “Women in Business” This thread, much trailed on the station, will follow the fortunes of three women starting and growing their businesses.

From the Times
“Currently, 75 per cent of the UK’s 4.8m small businesses are run by men, but new research suggests three in five young women now want to work for themselves. Written by Dr Alexandra Beauregard, a lecturer at the London School of Economics and Political Science, and commissioned by Avon Products, the study surveyed 2,000 young women aged 16 to 24. Roughly 72 per cent said they would like to be their own boss and 76 per cent said they believed the job market had reached saturation point and that setting up their own business was a realistic alternative. The research predicts that the number of women entrepreneurs in the UK will double to 2.5m by 2040.”

It will be interesting to hear how these women get on but the very act of having access to the kind of publicity that being part of the programme offers means that they already have a huge advantage over most new starts.

Look at The Apprentice. Would any of those wannabees have carved a career in business if it hadn’t been for the fact that Alan Sugar raised their profile?



  1. […] This post was mentioned on Twitter by Karen Birch, karen birch. karen birch said: Womans Hour and Women in Business: […]

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