Posted by: the3rdi | February 10, 2012

Ubuntu International Project

Following the success of last years debut showcase of three South African designers – this
season Ubuntu International Project will be throwing a wider net by introducing modern
heritage aesthetics from South Africa, Uganda and Nigeria.
“The cornerstone of the 2nd Ubuntu showcase will be the 3 Rs so aptly embodied and
coined by Jose Hendo “Reduce Re use Re cycle. Our Slogan Tees further capture the
spirit and future Ubuntu African Industry development initiatives “Afro Eco” “African grown
and sewn” Clinton Lotter is a continuation of the inaugural Ubuntu showcase. His
collection subtly references the Ndebele South African tribe and European Art Deco.
Kevin Friedman from Frankli Wild™ jewelry depicts a lifelong fascination with the
distinctive arts and crafts of South Africa which has proven invaluable as an inspiration for
his work. He has also been involved in meaningful community development projects with
local crafters.
Recognition of his work followed when his well known Ndebele bead and diamond choker,
modelled by Charlize Theron, which garnered Kevin a “De Beers Diamond International
Award” in 2000.
“The reason we have chosen these designers is that they represent the new African
signature that is coming through,” says Errol Hendrickse of Ubuntu. “Within their work
traditional influences are evident along with a specific heritage aesthetic that translates as
a brilliant new fresh aesthetic”.
“The vision at Ubuntu International Project is to establish a design led aesthetic that is not
geographically confined but “an intelligent, creative design led bridge linking Africa and
Europe.” states Theo Omambala, Creative Director of Ubuntu. Mr Hendrickse and Ms
Omambala, started Ubuntu International Project two years ago as an initiative seeking to
develop talent from emerging markets across the globe. “We realized there was a gap
within the market in terms of a innovative African design aesthetic,” says Hendrickse, “The
world is desperate for a “new design aesthetic that has depth and meaning, that is relevant
to today’s conscious consumer” stipulates Omambala, “as everything is so diluted on the
global creative stage” concludes Hendriske. It is also time to show what Africa can offer
the international world of fashion.
The show on the 19 February 2012 will be preceded by an intimate seminar at our offices
in Marble Arch.

The seminar will look at the Creative African Fashion Industry at large –

17 February 2012 – 7:00pm.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: